"We help our clients figure out where to play"

We can help you assess new markets, customer segments, and product opportunities, using a combination of primary & secondary market research and advanced business analytics such as forecasting and asset valuation. Our team can conduct a variety of primary research, including more qualitatively focused in-depth interviews and focus groups, as well as more quantitatively focused online surveys, along with all of the follow-up insight generation and modeling. We can analyze large data sets, such as IMS Health data in the healthcare space, and build complete dynamic forecasting tools and DCF/NPV valuation models.

For larger organizations, we can scan the competitive landscape, source development or market stage opportunities, and support you through in-licensing and M&A to secure new assets. For smaller ones, we can help you appropriately value your assets, competitively position them within a market, and support you through out-licensing.

We partner with multidisciplinary R&D teams to develop target product profiles and development plans that strive to generate blockbuster products. Unlike many other organizations, we believe that a target product profile is simply a target, and rather than focusing on a single target, we work with clients to asses a set of likely scenarios around a target. Our scenario planning process blends qualitative factors, quantitative metrics, and risk parameters to help you make better and faster decisions at key stage gates.

For larger organizations with constant trade-offs, we assess your portfolio of R&D or investment opportunities and help you optimize resource allocation, while ensuring that you maximize your chance of meeting short- and long-term corporate objectives. Often organizations struggle when there are various competing objectives, some of which might be financial and quantitative, others startegic, scientific, or qualitative. We have experience in combining and trading off such objectives.

"We help our clients figure out how to win"

Working with our team @ TNG, we can design your Integrated Strategic Marketing Plan, and support you during the launch and growth phases of product commercialization. Whether crafting your marketing strategy via targeted product positioning, setting a pricing or contracting strategy for your product, or optimizing your marketing mix, we will maximize your product's competitiveness, customer exposure, and ROI.

A strategy is only as good as the results it delivers. We don't stop at recommending strategies; we operationalize them to empower your sales force or business development team to win. From building out a complete national sales team to partnering with our team @ TNG on developing groundbreaking iPad presentations that engage your customers, we can help you build out capabilities to bring your strategies and products to life. We have experience across all facets of commercialization; we can help you determine an appropriate sales force size and structure, where to position your sales reps and what accounts to target for optimal ROI.

Finally, we can help you establish appropriate KPIs for all sales and marketing initiatives, measure performance on a regular basis, and develop fair and motivational incentive compensation mechanisms to maximize performance. We can help you automate your incentive compensation practices, and even create dashboards or custom applications for periodic visualization by your sales team.