The Naissos Group is a creative marketing agency, strategic advisory firm, and a virtual venture accelerator in one. While we work with larger multinational corporations and non-profit organizations as the mainstay of our business, we are entrepreneurs at heart, building our own ventures and collaborating with startup teams to accelerate their ventures forward.
Since our start in 2008, TNG has operated as a marketing agency that has launched and revitalized a number of awesome corporate, product, and personal brands across industries. We are creative out-of-the-box designers, programmers on top of the latest digital trends, and strategic leaders with expertise across many areas of today’s evolving multichannel marketing landscape. We don't just build brands, we follow through with marketing plans, optimize a custom marketing mix for each unique situation, measure and track performance, and close the loop by recommending periodic adjustments to strategy.
Our small team has worked for, partnered with, or consulted for more than 40 different companies. That experience has spanned a broad array of industries and business issues. Although we are comfortable advising across a variety of industries, we have very strong content area expertise in healthcare and the life sciences, particularly pharmaceuticals, biotech, consumer health, and medical devices and diagnostics.
Our experience spans the entire commercialization spectrum, from early stage portfolio development and technology assessment, to pre-launch planning, and post-launch commercial operations.
At Naissos Ventures, we combine our strategic, marketing, and business advisory capabilities to build and grow early stage entrepreneurial ventures.
In addition to our own startups, we will partner with other founders to provide interim or long-term executive and commercial leadership, brand building and marketing, business plan development, mentoring, and potentially seed capital in exchange for equity in the venture. Depending on the status of the company, we may take an active management team or board role.
Healthcare & Life Sciences
We are particularly interested in working with founders within the life sciences and healthcare sectors, so if you are starting up a new biotech, digital health, animal health, or medical device company, please do not hesitate to reach out and learn more about us, our experience and capabilities, and how we might be able to add value to your venture.
SOME FUN FACTS ABOUT US
CLIENTS OF THE NAISSOS GROUP
SUNNY DAYS WE'VE ENJOYED WORKING IN THE OFFICE
POWERPOINT SLIDES THAT WE'VE DEVELOPED
IDEAS WE HAVE
TNG - OUR MARKETING SERVICES
BIG CREATIVITY FROM A SMALL AND NIMBLE TEAM
We leverage your ideas, mold them with market research, and sculpt them using competitive intelligence to deliver integrated strategies that encompass a vision, core messages, and value statements that clearly differentiate your brand and resonate with target stakeholder groups.
Whether launching a new product or revitalizing an outdated corporate identity, we will be the creative engine that connects your strategy to a powerful visual element, and empowers your brand to stand strong in its target market.
Once a strategy is in place, we assess your market, stakeholders, and competitors to identify the most appropriate marketing mix / channel strategy for delivering your messages, allocating your marketing spend, and maximizing your ROI.
Building on our expertise in multichannel strategy, we bring your brand to life across a series of relevant print and digital materials, from classical brochures and posters to digital banners, email templates, and even iPad presentations.
Your website needs to blend strategy, vision, brand, and all your creativity and wisdom into a single well composed product. We strive to build websites that will combine those key elements to attract, retain, and create brand loyalists.
We design and manage your company or product pages on various social platforms, to ensure consistent brand communication, engagement with digital opinion leaders, and effective traffic generation for your website.
We help you define KPIs and realistic expectations for the performance of your marketing plan, analyze performance and productivity throughout the year, and deliver custom visualization solutions to enable insights and actions.
How your website ranks in major search engines plays a significant role in its effectiveness, so we analyze and optimize your website's content, structure, and code to maximize its performance.
Closed Loop Marketing
We can monitor the performance of your marketing mix and the response of key stakeholder groups to individual channels and messages, and refine your strategy and resource allocation to optimize ROI based on real world data.
We can help you assess new markets, customer segments, and product opportunities, using a combination of primary & secondary market research and advanced business analytics such as forecasting and asset valuation. Our team can conduct a variety of primary research, including more qualitatively focused in-depth interviews and focus groups, as well as more quantitatively focused online surveys, along with all of the follow-up insight generation and modeling. We can analyze large data sets, such as IMS Health data in the healthcare space, and build complete dynamic forecasting tools and DCF/NPV valuation models.
For larger organizations, we can scan the competitive landscape, source development or market stage opportunities, and support you through in-licensing and M&A to secure new assets. For smaller ones, we can help you appropriately value your assets, competitively position them within a market, and support you through out-licensing.
We partner with multidisciplinary R&D teams to develop target product profiles and development plans that strive to generate blockbuster products. Unlike many other organizations, we believe that a target product profile is simply a target, and rather than focusing on a single target, we work with clients to asses a set of likely scenarios around a target. Our scenario planning process blends qualitative factors, quantitative metrics, and risk parameters to help you make better and faster decisions at key stage gates.
For larger organizations with constant trade-offs, we assess your portfolio of R&D or investment opportunities and help you optimize resource allocation, while ensuring that you maximize your chance of meeting short- and long-term corporate objectives. Often organizations struggle when there are various competing objectives, some of which might be financial and quantitative, others startegic, scientific, or qualitative. We have experience in combining and trading off such objectives.
Working with our team @ TNG, we can design your Integrated Strategic Marketing Plan, and support you during the launch and growth phases of product commercialization. Whether crafting your marketing strategy via targeted product positioning, setting a pricing or contracting strategy for your product, or optimizing your marketing mix, we will maximize your product's competitiveness, customer exposure, and ROI.
A strategy is only as good as the results it delivers. We don't stop at recommending strategies; we operationalize them to empower your sales force or business development team to win. From building out a complete national sales team to partnering with our team @ TNG on developing groundbreaking iPad presentations that engage your customers, we can help you build out capabilities to bring your strategies and products to life. We have experience across all facets of commercialization; we can help you determine an appropriate sales force size and structure, where to position your sales reps and what accounts to target for optimal ROI.
Finally, we can help you establish appropriate KPIs for all sales and marketing initiatives, measure performance on a regular basis, and develop fair and motivational incentive compensation mechanisms to maximize performance. We can help you automate your incentive compensation practices, and even create dashboards or custom applications for periodic visualization by your sales team.
BIG VISION FROM SMALL TEAMS
We launched C2D2 Studios in 2011 as an independent game development studio. Since then, C2D2 has been progressing its first title, an innovative turn-based, multiplayer, strategic wargame with a twist. It is being developed for both the browser and mobile device platforms.
C2D2 anticipates a closed alpha/beta phase to complete in early 2016, at which point we may be seeking a Seed Round of financing to get it past commercial launch in late 2016 or early 2017.
Stay tuned for more!
Naissos Gallery is our most recent venture. Starting in 2015, we have been building what we hope becomes one of the more renowned art galleries in the US to specialize in showcasing, promoting, and selling art from Eastern Europe and the Balkans.
We’re planning to launch the online gallery in 2016, and to work on initiating local live showcases and/or exhibition in art fairs in New York, Philadelphia, and Princeton starting in 2017.
Thank you for visiting our website. We are passionate commercial strategists and entrepreneurs, and enjoy working with a diverse group of other entrepreneurs, small startup teams, and small-to-mid sized companies.
Do you have an interesting project or startup for us? Questions or more details about what we do, or what we've done in the past? Please reach out!