"We help our clients figure out where to play"
We can help you assess new markets, customer segments, and product opportunities, using a combination of primary & secondary market research and advanced business analytics such as forecasting and asset valuation. Our team can conduct a variety of primary research, including more qualitatively focused in-depth interviews and focus groups, as well as more quantitatively focused online surveys, along with all of the follow-up insight generation and modeling. We can analyze large data sets, such as IMS Health data in the healthcare space, and build complete dynamic forecasting tools and DCF/NPV valuation models.
For larger organizations, we can scan the competitive landscape, source development or market stage opportunities, and support you through in-licensing and M&A to secure new assets. For smaller ones, we can help you appropriately value your assets, competitively position them within a market, and support you through out-licensing.